The Role of Psychological Contagion Effect on Menu Items Evaluations: A psychological study of menu design.

Conference presentation

Y Hou, Y Sun, L Wan and Y Wan

Annual conference of International Council on Hotel, Restaurant and Institutional Education (CHRIE) (San Diego, California, US, 30/07/2014)

01/08/2014

Abstract

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Title: The Role of Psychological Contagion Effect on Menu Items Evaluations: A psychological study of menu design.
Creators: Y Hou
Y Sun
L Wan
Y Wan
Conference: Annual conference of International Council on Hotel, Restaurant and Institutional Education (CHRIE) (San Diego, California, US, 30/07/2014)
Date published: 01/08/2014
Date submitted: 10/02/2016
Identifiers: 99513174902346
Academic Unit: University of Surrey
Resource Type: Conference presentation