The Role of Prototypes and Novelty in the Aesthetic Perception of Store Environments

Conference presentation

J Murray, J Elms and C Teller

Book of Abstracts of the Academy of Marketing Conference 2015

Academy of Marketing Conference 2015 (Limerick, 07/07/2015 - 09/07/2015)

07/07/2015

Abstract

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http://www.surrey.ac.uk/sbs/people/christoph_teller/index.htmView

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Title: The Role of Prototypes and Novelty in the Aesthetic Perception of Store Environments
Creators: J Murray
J Elms
C Teller
Contributors: L O’Malley
University of Limerick (Publisher)
Publication Details: Book of Abstracts of the Academy of Marketing Conference 2015
Conference: Academy of Marketing Conference 2015 (Limerick, 07/07/2015 - 09/07/2015)
Date published: 07/07/2015
Date submitted: 16/05/2017
Identifiers: 99514589002346
Academic Unit: University of Surrey
Resource Type: Conference presentation