- Title
- The Role of Momentary and Longer-term Retail Brand Experiences in the Development of Retail Brand Equity in Task-orientated Store Environments
- Creators
- John Murray - Massey UniversityChristoph TellerJonathan ElmsAndrew Murphy
- Publication Details
- Proceedings of the 3rd International Colloquium on Corporate Branding, Identity, Image and Reputation (COBIIR) – Current and Future Trends, Developments and Challenges
- Conference
- 3rd International Colloquium on Corporate Branding, Identity, Image and Reputation (COBIIR) – Current and Future Trends, Developments and Challenges (Middlesex University, London, UK, 07/09/2017 - 08/09/2017)
- Date published
- 08/09/2017
- Date submitted
- 19/09/2017
- Identifiers
- 99515235802346
- Academic Unit
- Surrey Business School
- Resource Type
- Conference presentation
Conference presentation
The Role of Momentary and Longer-term Retail Brand Experiences in the Development of Retail Brand Equity in Task-orientated Store Environments
Proceedings of the 3rd International Colloquium on Corporate Branding, Identity, Image and Reputation (COBIIR) – Current and Future Trends, Developments and Challenges
3rd International Colloquium on Corporate Branding, Identity, Image and Reputation (COBIIR) – Current and Future Trends, Developments and Challenges (Middlesex University, London, UK, 07/09/2017 - 08/09/2017)
08/09/2017
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