- Title
- The Drivers of Consumer Value in the ECR Category Management Model - Critical Discussion and Empirical Evaluation
- Creators
- C HolwegP SchnedlitzC Teller
- Contributors
- H Timmermans
- Publication Details
- Proceedings of the 15th International Conference on Recent Advances in Retailing and Service Science (EIRASS 2008)
- Conference
- 15th International Conference on Recent Advances in Retailing and Services Science (EIRASS) (Zagreb, Croatia, 14/07/2008 - 17/07/2008)
- Date submitted
- 16/05/2017
- Identifiers
- 99516034002346
- Academic Unit
- University of Surrey
- Resource Type
- Conference presentation
Conference presentation
The Drivers of Consumer Value in the ECR Category Management Model - Critical Discussion and Empirical Evaluation
Proceedings of the 15th International Conference on Recent Advances in Retailing and Service Science (EIRASS 2008)
15th International Conference on Recent Advances in Retailing and Services Science (EIRASS) (Zagreb, Croatia, 14/07/2008 - 17/07/2008)
16/05/2017
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