- Title
- The Drivers of Consumer Value in the ECR-Category Management Model - Critical Discussion and Empirical Evaluation
- Creators
- C HolwegP SchnedlitzC Teller
- Contributors
- JP HelferJL NicolasEMAC (Publisher)
- Publication Details
- Proceedings of the 38th European Marketing Academy Conference (EMAC 2009)
- Date submitted
- 16/05/2017
- Identifiers
- 99514407102346
- Academic Unit
- University of Surrey
- Resource Type
- Conference presentation
Conference presentation
The Drivers of Consumer Value in the ECR-Category Management Model - Critical Discussion and Empirical Evaluation
Proceedings of the 38th European Marketing Academy Conference (EMAC 2009)
16/05/2017
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