- Title
- The Application of the Hollywood Storytelling Formula to Destination Marketing
- Creators
- N Lund
- Contributors
- V Richards
- Publication Details
- The Destination Branding & Marketing IV Conference proceedings, pp.199-209
- Conference
- The Destination Branding & Marketing IV Conference (Welsh Centre for Tourism Research, Cardiff, 05/12/2012 - 07/12/2012)
- Date submitted
- 16/05/2017
- Identifiers
- 99515358902346
- Academic Unit
- University of Surrey
- Resource Type
- Conference presentation
Conference presentation
The Application of the Hollywood Storytelling Formula to Destination Marketing
The Destination Branding & Marketing IV Conference proceedings, pp.199-209
The Destination Branding & Marketing IV Conference (Welsh Centre for Tourism Research, Cardiff, 05/12/2012 - 07/12/2012)
16/05/2017
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