- Title
- Television product placement in Thailand and the UK: Implications for international brand communications management
- Creators
- RA TiwsakulC Hackley
- Conference
- International Conference on Research in Advertising (ICORIA) (Antwerp, Belgium, 06/2008)
- Date submitted
- 16/05/2017
- Identifiers
- 99511045802346
- Academic Unit
- University of Surrey
- Resource Type
- Conference presentation
Conference presentation
Television product placement in Thailand and the UK: Implications for international brand communications management
International Conference on Research in Advertising (ICORIA) (Antwerp, Belgium, 06/2008)
16/05/2017
Metrics
24 Record Views