Strategies of Counterdominace – When Luxury Doesn’t give you Power

Conference presentation

Proceedings of the Second International Conference of the Society of Consumer Psychology

Second International Conference of the Society of Consumer Psychology (Vienna, Austria, 25/06/2015 - 27/06/2015)

27/06/2015

Abstract

Marketing

url

https://www.wu.ac.at/en/marketing/international/scp/View

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Title: Strategies of Counterdominace – When Luxury Doesn’t give you Power
Creators: R Kreuzbauer
Contributors: Society of Consumer Psychology (Publisher)
Publication Details: Proceedings of the Second International Conference of the Society of Consumer Psychology
Conference: Second International Conference of the Society of Consumer Psychology (Vienna, Austria, 25/06/2015 - 27/06/2015)
Date published: 27/06/2015
Date submitted: 16/05/2017
Identifiers: 99514684502346
Academic Unit: University of Surrey
Resource Type: Conference presentation