Service encounters as activity systems: towards a more illogical understanding of marketing systems within the service-dominant logic

Conference presentation

SV Halliday, MGE Olivaros and R Bachmann

Forum on Markets and Marketing (University of Cambridge, Cambridge, UK, 09/2010)

09/2010

Abstract

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Title: Service encounters as activity systems: towards a more illogical understanding of marketing systems within the service-dominant logic
Creators: SV Halliday
MGE Olivaros
R Bachmann
Conference: Forum on Markets and Marketing (University of Cambridge, Cambridge, UK, 09/2010)
Date published: 09/2010
Date submitted: 16/05/2017
Identifiers: 99511470302346
Academic Unit: University of Surrey
Resource Type: Conference presentation