Sell honestly, never sell your honesty: Corporate Reputation Management and Revenue Management

Conference presentation

2nd World Research Summit for Tourism and Hospitality

2nd World Research Summit for Tourism and Hospitality (Florida, USA.)

2013

Abstract

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Title: Sell honestly, never sell your honesty: Corporate Reputation Management and Revenue Management
Creators: Lorna Wang
Publication Details: 2nd World Research Summit for Tourism and Hospitality
Conference: 2nd World Research Summit for Tourism and Hospitality (Florida, USA.)
Date published: 2013
Date submitted: 18/10/2018
Identifiers: 99513256802346
Academic Unit: School of Hospitality and Tourism Management
Resource Type: Conference presentation