Revisiting the Satisfaction-Profit-Chain: A Latent Growth Mixture Model Approach

Conference presentation

A Floh, C Teller and S Bharadwaj

Proceedings of the Academy of Marketing Conference 2016, Vol.Paper, pp.1-12

Academy of Marketing Conference 2016 (Newcastle, 05/07/2016 - 07/07/2016)

04/07/2016

Abstract

Marketing

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http://www.surrey.ac.uk/sbs/people/christoph_teller/index.htmView

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Title: Revisiting the Satisfaction-Profit-Chain: A Latent Growth Mixture Model Approach
Creators: A Floh
C Teller
S Bharadwaj
Contributors: F McLeay
H Woodruffe-Burton
D Hart
Newcastle Business School, Northumbria University (Publisher)
Publication Details: Proceedings of the Academy of Marketing Conference 2016, Vol.Paper, pp.1-12
Conference: Academy of Marketing Conference 2016 (Newcastle, 05/07/2016 - 07/07/2016)
Date published: 04/07/2016
Date submitted: 16/05/2017
Identifiers: 99512473202346
Academic Unit: University of Surrey
Resource Type: Conference presentation