- Title
- Rethinking the information loop: What relationship marketing–driven companies learn from knowledge management
- Creators
- R Kreuzbauer
- Publication Details
- Proceedings of the 33rd EMAC Annual Conference 2004
- Conference
- 33rd EMAC Annual Conference 2004 (Murcia, Spain, 18/05/2004 - 21/05/2004)
- Date published
- 18/05/2004
- Date submitted
- 16/05/2017
- Identifiers
- 99511697002346
- Academic Unit
- University of Surrey
- Resource Type
- Conference presentation
Conference presentation
Rethinking the information loop: What relationship marketing–driven companies learn from knowledge management
Proceedings of the 33rd EMAC Annual Conference 2004
33rd EMAC Annual Conference 2004 (Murcia, Spain, 18/05/2004 - 21/05/2004)
18/05/2004
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