Regulatory and ethical issues in implicit marketing - Comparative perspectives on television product placement

Conference presentation

Regulatory and ethical issues in implicit marketing - Comparative perspectives on television product placement

RA Tiwsakul and C Hackley

European Marketing Academy (EMAC) annual conference (Iceland, 05/2007)

16/05/2017

Abstract

working paper, abstract in proceedings

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Details

Title: Regulatory and ethical issues in implicit marketing - Comparative perspectives on television product placement
Creators: RA Tiwsakul
C Hackley
Conference: European Marketing Academy (EMAC) annual conference (Iceland, 05/2007)
Date submitted: 16/05/2017
Identifiers: 99511076602346
Academic Unit: University of Surrey
Resource Type: Conference presentation