Public policy and television product placement: ethical and regulatory issues

Conference presentation

Public policy and television product placement: ethical and regulatory issues

RA Tiwsakul and C Hackley

American Marketing Association (AMA) Public Policy and Marketing annual conference (California, USA, 06/2006)

16/05/2017

Abstract

extended abstract in proceedings

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Details

Title: Public policy and television product placement: ethical and regulatory issues
Creators: RA Tiwsakul
C Hackley
Conference: American Marketing Association (AMA) Public Policy and Marketing annual conference (California, USA, 06/2006)
Date submitted: 16/05/2017
Identifiers: 99510951902346
Academic Unit: University of Surrey
Resource Type: Conference presentation