Product Design within Brand Concept Development

Conference presentation

R Kreuzbauer and AJ Malter

Proceedings of the 34th EMAC Annual Conference 2005

34th EMAC Annual Conference 2005 – 24-27 May – Milan, Italy (Milan, Italy, 24/05/2005 - 27/05/2005)

24/05/2005

Abstract

Marketing

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Title: Product Design within Brand Concept Development
Creators: R Kreuzbauer
AJ Malter
Publication Details: Proceedings of the 34th EMAC Annual Conference 2005
Conference: 34th EMAC Annual Conference 2005 – 24-27 May – Milan, Italy (Milan, Italy, 24/05/2005 - 27/05/2005)
Date published: 24/05/2005
Date submitted: 16/05/2017
Identifiers: 99511597002346
Academic Unit: University of Surrey
Resource Type: Conference presentation