Patronage Behaviour and Store based Retail Formats - A Meta Analysis

Conference presentation

C Teller and A Floh

Proceedings of the Academy of Marketing Conference, pp.Paper 169-Paper 169

Academy of Marketing Conference 2014 (Bournemouth, 07/07/2014 - 10/07/2014)

07/07/2014

Abstract

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http://www.surrey.ac.uk/sbs/people/christoph_teller/index.htmView

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Title: Patronage Behaviour and Store based Retail Formats - A Meta Analysis
Creators: C Teller
A Floh
Contributors: J Robson
Academy of Marketing (Publisher)
Publication Details: Proceedings of the Academy of Marketing Conference, pp.Paper 169-Paper 169
Conference: Academy of Marketing Conference 2014 (Bournemouth, 07/07/2014 - 10/07/2014)
Date published: 07/07/2014
Date submitted: 16/05/2017
Identifiers: 99511200302346
Academic Unit: University of Surrey
Resource Type: Conference presentation