- Title
- Nonresponse Bias in Internet-based Advertising Conversion Studies
- Creators
- S ParkDR Fesenmaier
- Conference
- 41st TTRA International Annual Conference (20/06/2010)
- Date published
- 20/06/2010
- Date submitted
- 07/02/2013
- Identifiers
- 99514012202346
- Academic Unit
- University of Surrey
- Resource Type
- Conference presentation
Conference presentation
Nonresponse Bias in Internet-based Advertising Conversion Studies
41st TTRA International Annual Conference (20/06/2010)
20/06/2010
Metrics
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