Metrics for Destination Marketing in An Era of Interactive Marketing

Conference presentation

Metrics for Destination Marketing in An Era of Interactive Marketing

D Wang, S Park and DR Fesenmaier

42nd TTRA International Annual Conference (Ontario, Canada, 19/06/2011)

19/06/2011

Abstract

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Details

Title: Metrics for Destination Marketing in An Era of Interactive Marketing
Creators: D Wang
S Park
DR Fesenmaier
Conference: 42nd TTRA International Annual Conference (Ontario, Canada, 19/06/2011)
Date published: 19/06/2011
Date submitted: 07/02/2013
Identifiers: 99513094302346
Academic Unit: University of Surrey
Resource Type: Conference presentation