- Title
- Measuring Tourism Advertising: The Destination Advertising Response (DAR) Model
- Creators
- JJ StienmetzS ParkDR Fesenmaier
- Conference
- 43rd TTRA International Annual Conference (Virginia Beach, Virginia USA, 01/09/2012)
- Date published
- 01/09/2012
- Date submitted
- 07/02/2013
- Identifiers
- 99515952202346
- Academic Unit
- University of Surrey
- Resource Type
- Conference presentation
Conference presentation
Measuring Tourism Advertising: The Destination Advertising Response (DAR) Model
43rd TTRA International Annual Conference (Virginia Beach, Virginia USA, 01/09/2012)
01/09/2012
Metrics
19 Record Views