Marketing a Shopping Destination: Three Perspectives on the Core Values of a Destination Brand

Conference presentation

C Lundberg and M Sundström

13th Nordic Symposium on Tourism and Hospitality Research

2004

Abstract

destination marketing

core values

shopping tourism

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Title: Marketing a Shopping Destination: Three Perspectives on the Core Values of a Destination Brand
Creators: C Lundberg
M Sundström
Conference: 13th Nordic Symposium on Tourism and Hospitality Research
Date published: 2004
Date submitted: 16/05/2017
Identifiers: 99514894602346
Academic Unit: University of Surrey
Resource Type: Conference presentation