- Title
- Linking Customer Attitudinal and Behavioral Metrics to Financial Outcomes: A Latent Growth Mixture Model Approach
- Creators
- A Floh
- Conference
- European Marketing Association (EMAC) Conference (Copenhagen, Denmark, 01/06/2010 - 04/06/2010)
- Date submitted
- 16/05/2017
- Identifiers
- 99511443902346
- Academic Unit
- University of Surrey
- Resource Type
- Conference presentation
Conference presentation
Linking Customer Attitudinal and Behavioral Metrics to Financial Outcomes: A Latent Growth Mixture Model Approach
European Marketing Association (EMAC) Conference (Copenhagen, Denmark, 01/06/2010 - 04/06/2010)
16/05/2017
Metrics
81 Record Views