- Title
- Linking Brand and Customer Attitudinal and Behavioral Metrics to Financial Outcomes: A Latent Growth Modeling Approach
- Creators
- S BharadwajA Floh
- Conference
- INFORMS Marketing Science Conference (Vancouver, Canada, 12/06/2008 - 14/06/2008)
- Date submitted
- 16/05/2017
- Identifiers
- 99511338302346
- Academic Unit
- University of Surrey
- Resource Type
- Conference presentation
Conference presentation
Linking Brand and Customer Attitudinal and Behavioral Metrics to Financial Outcomes: A Latent Growth Modeling Approach
INFORMS Marketing Science Conference (Vancouver, Canada, 12/06/2008 - 14/06/2008)
16/05/2017
Metrics
62 Record Views