- Title
- Implicit and Explicit product placement strategies in television programme sponsorship: a cross-national exploration of the perceptions of British and Thai consumers
- Creators
- RA Tiwsakul
- Conference
- UK Academy of Marketing (AM) annual conference (University of Gloucester, 07/2004)
- Date submitted
- 16/05/2017
- Identifiers
- 99511500402346
- Academic Unit
- University of Surrey
- Resource Type
- Conference presentation
Conference presentation
Implicit and Explicit product placement strategies in television programme sponsorship: a cross-national exploration of the perceptions of British and Thai consumers
UK Academy of Marketing (AM) annual conference (University of Gloucester, 07/2004)
16/05/2017
Metrics
57 Record Views