- Title
- 'I don't know much about modern art, but I know what I like’: The need for fresh light on assessment criteria for qualitative marketing research and scholarship
- Creators
- SV Halliday
- Conference
- Marketing Illuminations Spectacular (University of Ulster, 09/1997)
- Date submitted
- 16/05/2017
- Identifiers
- 99514211502346
- Academic Unit
- University of Surrey
- Resource Type
- Conference presentation
Conference presentation
'I don't know much about modern art, but I know what I like’: The need for fresh light on assessment criteria for qualitative marketing research and scholarship
Marketing Illuminations Spectacular (University of Ulster, 09/1997)
16/05/2017
Metrics
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