How stored salient design attributes affect the perception of brand extensions

Conference presentation

R Kreuzbauer and J Füller

Proceedings of the 33rd EMAC Annual Conference 2004

33rd EMAC Annual Conference 2004 (Murcia, Spain, 18/05/2004 - 18/05/2004)

21/05/2004

Abstract

Marketing

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Title: How stored salient design attributes affect the perception of brand extensions
Creators: R Kreuzbauer
J Füller
Publication Details: Proceedings of the 33rd EMAC Annual Conference 2004
Conference: 33rd EMAC Annual Conference 2004 (Murcia, Spain, 18/05/2004 - 18/05/2004)
Date published: 21/05/2004
Date submitted: 16/05/2017
Identifiers: 99511721202346
Academic Unit: University of Surrey
Resource Type: Conference presentation