- Title
- How does Cultural Politeness Weaken Exclusionary (Negative) Reactions Towards Foreign Brands?
- Creators
- R Kreuzbauer
- Contributors
- Society for Consumer Psychology (SCP) (Publisher)
- Publication Details
- Proceedings of the Advertising and Consumer Psychology (ACP) Conference
- Conference
- Advertising and Consumer Psychology (ACP) Conference 2012 (19/12/2012 - 21/12/2012)
- Date published
- 19/12/2012
- Date submitted
- 16/05/2017
- Identifiers
- 99513015302346
- Academic Unit
- University of Surrey
- Resource Type
- Conference presentation
Conference presentation
How does Cultural Politeness Weaken Exclusionary (Negative) Reactions Towards Foreign Brands?
Proceedings of the Advertising and Consumer Psychology (ACP) Conference
Advertising and Consumer Psychology (ACP) Conference 2012 (19/12/2012 - 21/12/2012)
19/12/2012
Metrics
40 Record Views