- Title
- How do in-mall entertainment events impact on consumers’ shopping behaviours: A model of special event entertainment
- Creators
- K SitMJ MorganJ Summers
- Conference
- Proceedings of 2008 Global Marketing Conference (Shanghai, 20/03/2008 - 23/03/2008)
- Date submitted
- 16/05/2017
- Identifiers
- 99515634102346
- Academic Unit
- University of Surrey
- Resource Type
- Conference presentation
Conference presentation
How do in-mall entertainment events impact on consumers’ shopping behaviours: A model of special event entertainment
Proceedings of 2008 Global Marketing Conference (Shanghai, 20/03/2008 - 23/03/2008)
16/05/2017
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31 Record Views