How Products Can Achieve Timeless Value?

Conference presentation

R Kreuzbauer, O Chernyshenko and D King

Proceedings of INFORMS Marketing Science Society Conference 2014

INFORMS Marketing Science Society Conference 2014 (Atlanta, USA, 11/06/2014 - 14/06/2014)

11/06/2014

Abstract

Marketing

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Title: How Products Can Achieve Timeless Value?
Creators: R Kreuzbauer
O Chernyshenko
D King
Publication Details: Proceedings of INFORMS Marketing Science Society Conference 2014
Conference: INFORMS Marketing Science Society Conference 2014 (Atlanta, USA, 11/06/2014 - 14/06/2014)
Date published: 11/06/2014
Date submitted: 16/05/2017
Identifiers: 99513036702346
Academic Unit: University of Surrey
Resource Type: Conference presentation