- Title
- Hierarchy-of-Effects (HoE) Models and Higher Education Advertising
- Creators
- J Hemsley-BrownA YaakopD Gilbert
- Conference
- International Higher Education Marketing, Academy of Marketing Conference (Minho University, Guimarães, Portugal, 01/04/2009 - 03/04/2009)
- Date submitted
- 16/05/2017
- Identifiers
- 99512237202346
- Academic Unit
- University of Surrey
- Resource Type
- Conference presentation
Conference presentation
Hierarchy-of-Effects (HoE) Models and Higher Education Advertising
International Higher Education Marketing, Academy of Marketing Conference (Minho University, Guimarães, Portugal, 01/04/2009 - 03/04/2009)
16/05/2017
Metrics
47 Record Views