- Title
- Explicit, non-integrated product placement in British television programmes: an exploratory study
- Creators
- RA TiwsakulC HackleyI Szmigin
- Conference
- UK Academy of Marketing (AM) annual conference (University of Gloucester, 07/2004)
- Date submitted
- 16/05/2017
- Identifiers
- 99511393402346
- Academic Unit
- University of Surrey
- Resource Type
- Conference presentation
Conference presentation
Explicit, non-integrated product placement in British television programmes: an exploratory study
UK Academy of Marketing (AM) annual conference (University of Gloucester, 07/2004)
16/05/2017
Metrics
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