Examining Online Brand Image Dimensions from Hotel Managers and Customer Perspectives in Relation to Herzberg's Two-Factor Theory

Conference presentation

D Nunthapirat, A Lockwood, B Stangl and H Al-Sabbahy

Information and Communication Technologies in Tourism 2014, pp.693-706

ENTER (Dublin, Ireland, 21/01/2014 - 24/01/2014)

2014

Abstract

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Title: Examining Online Brand Image Dimensions from Hotel Managers and Customer Perspectives in Relation to Herzberg's Two-Factor Theory
Creators: D Nunthapirat
A Lockwood
B Stangl
H Al-Sabbahy
Contributors: Z Xiang
I Tussyadiah
Springer International Publishing (Publisher)
Publication Details: Information and Communication Technologies in Tourism 2014, pp.693-706
Conference: ENTER (Dublin, Ireland, 21/01/2014 - 24/01/2014)
Date published: 2014
Date submitted: 16/05/2017
Identifiers: 99516030602346
Academic Unit: University of Surrey; School of Hospitality and Tourism Management
Resource Type: Conference presentation