- Title
- Entertainment marketing and experiential consumption: a new proposal
- Creators
- RA Tiwsakul
- Conference
- European Marketing Academy (EMAC) annual conference (Milan, Italy, 05/2005)
- Date submitted
- 16/05/2017
- Identifiers
- 99511414502346
- Academic Unit
- University of Surrey
- Resource Type
- Conference presentation
Conference presentation
Entertainment marketing and experiential consumption: a new proposal
European Marketing Academy (EMAC) annual conference (Milan, Italy, 05/2005)
16/05/2017
Metrics
22 Record Views