East meets west in international advertising…agency management styles in Thailand and the UK
RA Tiwsakul and C Hackley
UK Academy of Marketing (AM) annual conference (Royal Holloway, University of London, 07/2007)
16/05/2017
Abstract
working paper, abstract in proceedings
Metrics
18 Record Views
Details
Title
East meets west in international advertising…agency management styles in Thailand and the UK
Creators
RA Tiwsakul
C Hackley
Conference
UK Academy of Marketing (AM) annual conference (Royal Holloway, University of London, 07/2007)
Date submitted
16/05/2017
Identifiers
99511039302346
Academic Unit
University of Surrey
Resource Type
Conference presentation
Usage Policy
Usage details for all content viewed and downloaded in this site are shared with IRUS-UK (Institutional Repository Usage Statistics UK). Cookies are used to remember your decision. Click Accept to accept usage details sharing and the cookies.