East meets west in international advertising…agency management styles in Thailand and the UK

Conference presentation

East meets west in international advertising…agency management styles in Thailand and the UK

RA Tiwsakul and C Hackley

UK Academy of Marketing (AM) annual conference (Royal Holloway, University of London, 07/2007)

16/05/2017

Abstract

working paper, abstract in proceedings

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Details

Title: East meets west in international advertising…agency management styles in Thailand and the UK
Creators: RA Tiwsakul
C Hackley
Conference: UK Academy of Marketing (AM) annual conference (Royal Holloway, University of London, 07/2007)
Date submitted: 16/05/2017
Identifiers: 99511039302346
Academic Unit: University of Surrey
Resource Type: Conference presentation