Abstract
working paper, abstract in proceedings
- Title
- East meets west in consumers’ experiences of television programme product placement – identification, intertextuality and reflexivity
- Creators
- RA Tiwsakul
- Conference
- European Advertising Academy International Conference on Research in Advertising (ICORIA) (Lisbon, 06/2007)
- Date submitted
- 16/05/2017
- Identifiers
- 99510967602346
- Academic Unit
- University of Surrey
- Resource Type
- Conference presentation