Do Social Media Investments Pay Off? – Preliminary Evidence from Swiss Destination Marketing Organizations

Conference presentation

Peer reviewed

T Wozniak, Brigitte Stangl, R Schegg and A Liebrich

ENTER2016 eTourism Conference (Bilbao, Spain, 02/02/2016 - 05/02/2016)

05/02/2016

Abstract

Marketing

33 Record Views

Title: Do Social Media Investments Pay Off? – Preliminary Evidence from Swiss Destination Marketing Organizations
Creators: T Wozniak
Brigitte Stangl
R Schegg
A Liebrich
Conference: ENTER2016 eTourism Conference (Bilbao, Spain, 02/02/2016 - 05/02/2016)
Date published: 05/02/2016
Date submitted: 16/09/2016
Identifiers: 99513517102346
Academic Unit: School of Hospitality and Tourism Management
Resource Type: Conference presentation