- Title
- Developing brand identification and brand loyalty
- Creators
- SV HallidayS Künzel
- Conference
- Australia and New Zealand Marketing Academy (ANZMAC)Conference (University of Western Sydney)
- Date submitted
- 16/05/2017
- Identifiers
- 99516038002346
- Academic Unit
- University of Surrey
- Resource Type
- Conference presentation
Conference presentation
Developing brand identification and brand loyalty
Australia and New Zealand Marketing Academy (ANZMAC)Conference (University of Western Sydney)
16/05/2017
Metrics
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