- Title
- Defining the experiential value of auxiliary special events in shopping centres: A shopper's perspective
- Creators
- K SitMJ Morgan
- Conference
- The 15th Conference of the European Association for Education and Research in Commercial Distribution
- Date published
- 2009
- Date submitted
- 16/05/2017
- Identifiers
- 99515644802346
- Academic Unit
- University of Surrey
- Resource Type
- Conference presentation
Conference presentation
Defining the experiential value of auxiliary special events in shopping centres: A shopper's perspective
The 15th Conference of the European Association for Education and Research in Commercial Distribution
2009
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