- Title
- Defining consumer responses to special event entertainment (SEE): Key constructs and Propositions
- Creators
- K SitMJ MorganJ Summers
- Conference
- Proceedings of Australia and New Zealand Marketing Academic Conference (Brisbane, 04/12/2006 - 06/12/2006)
- Date submitted
- 16/05/2017
- Identifiers
- 99515923802346
- Academic Unit
- University of Surrey
- Resource Type
- Conference presentation
Conference presentation
Defining consumer responses to special event entertainment (SEE): Key constructs and Propositions
Proceedings of Australia and New Zealand Marketing Academic Conference (Brisbane, 04/12/2006 - 06/12/2006)
16/05/2017
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17 Record Views