- Title
- Decoding the Opening Process
- Creators
- Y SunY HouRS Wyer
- Conference
- Annual Conference of China Marketing Science (15/11/2014)
- Date published
- 16/11/2014
- Date submitted
- 10/02/2016
- Identifiers
- 99513323502346
- Academic Unit
- School of Hospitality and Tourism Management
- Resource Type
- Conference presentation
Conference presentation
Decoding the Opening Process
Annual Conference of China Marketing Science (15/11/2014)
16/11/2014
Metrics
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