- Title
- Creating greater entertainment experiences at shopping centres: an exploratory study
- Creators
- K SitB Merrilees
- Conference
- Proceedings of Australia and New Zealand Marketing Academy Conference (Melbourne, 02/12/2002 - 04/12/2002)
- Date submitted
- 16/05/2017
- Identifiers
- 99516581202346
- Academic Unit
- University of Surrey
- Resource Type
- Conference presentation
Conference presentation
Creating greater entertainment experiences at shopping centres: an exploratory study
Proceedings of Australia and New Zealand Marketing Academy Conference (Melbourne, 02/12/2002 - 04/12/2002)
16/05/2017
Metrics
23 Record Views