Consumers’ perceptions of the ethical acceptability of product placement in British television programmes

Conference presentation

Consumers’ perceptions of the ethical acceptability of product placement in British television programmes

RA Tiwsakul and C Hackley

UK Academy of Marketing (AM) annual conference (Dublin Institute, Dublin, 07/2005)

16/05/2017

Abstract

full paper in proceedings

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Details

Title: Consumers’ perceptions of the ethical acceptability of product placement in British television programmes
Creators: RA Tiwsakul
C Hackley
Conference: UK Academy of Marketing (AM) annual conference (Dublin Institute, Dublin, 07/2005)
Date submitted: 16/05/2017
Identifiers: 99511063502346
Academic Unit: University of Surrey
Resource Type: Conference presentation