Building an Association Rules Framework for Target Marketing.

Conference presentation

N March and T Reutterer

GfKl, pp.439-446

2007

Abstract

url

http://dx.doi.org/10.1007/978-3-540-78246-9View

46 Record Views

Title: Building an Association Rules Framework for Target Marketing.
Creators: N March
T Reutterer
Contributors: C Preisach
H Burkhardt
L Schmidt-Thieme
R Decker
Springer (Publisher)
Publication Details: GfKl, pp.439-446
Date published: 2007
Date submitted: 16/05/2017
Identifiers: 99511529702346
Academic Unit: University of Surrey
Resource Type: Conference presentation