Brand harmonization in the international higher education market

J Hemsley-Brown; S Goonawardana

doi:10.1016/j.jbusres.2007.01.019

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Brand harmonization in the international higher education market

J Hemsley-Brown and S Goonawardana

JOURNAL OF BUSINESS RESEARCH, Vol.60(9), pp.942-948

1st Symposium of the Academy-of-Marketing-Special-Interest-Group (CYPRUS)

01/09/2007

DOI: https://doi.org/10.1016/j.jbusres.2007.01.019

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Social Sciences

Business

Business & Economics

BUSINESS

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Title: Brand harmonization in the international higher education market
Creators: J Hemsley-Brown
S Goonawardana
Contributors: ELSEVIER SCIENCE INC (null)
Publication Details: JOURNAL OF BUSINESS RESEARCH, Vol.60(9), pp.942-948
Conference: 1st Symposium of the Academy-of-Marketing-Special-Interest-Group (CYPRUS)
Date published: 01/09/2007
Date submitted: 20/01/2012
Identifiers: 99515375502346
Academic Unit: Surrey Business School
Resource Type: Conference presentation

Brand harmonization in the international higher education market

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