Antecedents of Store Format Patronage Behaviour of Elderly Consumers - A Response Based Segmentation

Conference presentation

C Teller and E Gittenberger

Proceedings of the 16th conference of the European Association for Education and Research in Commercial Distribution (EAERCD), pp.CD-Rom

16th Conference of the European Association for Education and Research in Commercial Distribution (EAERCD 2011) (Parma, Italy, 30/06/2011)

16/05/2017

Abstract

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Title: Antecedents of Store Format Patronage Behaviour of Elderly Consumers - A Response Based Segmentation
Creators: C Teller
E Gittenberger
Contributors: G Lugli
C Ziliani
EAERCD (Publisher)
Publication Details: Proceedings of the 16th conference of the European Association for Education and Research in Commercial Distribution (EAERCD), pp.CD-Rom
Conference: 16th Conference of the European Association for Education and Research in Commercial Distribution (EAERCD 2011) (Parma, Italy, 30/06/2011)
Date submitted: 16/05/2017
Identifiers: 99512510502346
Academic Unit: University of Surrey
Resource Type: Conference presentation