Abstract
abstract in proceedings
- Title
- An experiential account of television product placement: engagement, objectification and resistance
- Creators
- RA TiwsakulC Hackley
- Conference
- European Advertising Academy International Conference on Research in Advertising (ICORIA) (Bath, 07/2006)
- Date submitted
- 16/05/2017
- Identifiers
- 99510957502346
- Academic Unit
- University of Surrey
- Resource Type
- Conference presentation