Abstract
working paper, abstract in proceedings
- Title
- An experiential account of TV product placement: engagement, objectification and resistance from young Thai and UK consumers
- Creators
- RA TiwsakulC Hackley
- Conference
- UK Academy of Marketing (AM) annual conference (London, 07/2006)
- Date submitted
- 16/05/2017
- Identifiers
- 99511071602346
- Academic Unit
- University of Surrey
- Resource Type
- Conference presentation