An Examination of the Factor Influencing Customer's Perceptions of Hotel Online Brand Image

Conference presentation

D Nunthapirat, A Lockwood, B Stangl and H Al-Sabbahy

Council for Hospitality Management Education's (CHME) (Queen Margaret University, Edinburgh, UK, 16/05/2013 - 17/05/2013)

16/05/2017

Abstract

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Title: An Examination of the Factor Influencing Customer's Perceptions of Hotel Online Brand Image
Creators: D Nunthapirat
A Lockwood
B Stangl
H Al-Sabbahy
Conference: Council for Hospitality Management Education's (CHME) (Queen Margaret University, Edinburgh, UK, 16/05/2013 - 17/05/2013)
Date submitted: 16/05/2017
Identifiers: 99516319702346
Academic Unit: University of Surrey; School of Hospitality and Tourism Management
Resource Type: Conference presentation