A research model of consumer identification with a corporate brand for the financial service industry

Conference presentation

Peer reviewed

H Sung, J Hemsley-Brown and P Balestrini

Thought Leaders in Brand Management, 7th International Conference (Lugano, Italy, 10/03/2011 - 12/03/2011)

2011

Abstract

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Title: A research model of consumer identification with a corporate brand for the financial service industry
Creators: H Sung
J Hemsley-Brown
P Balestrini
Conference: Thought Leaders in Brand Management, 7th International Conference (Lugano, Italy, 10/03/2011 - 12/03/2011)
Date published: 2011
Date submitted: 16/05/2017
Identifiers: 99512314402346
Academic Unit: Surrey Business School
Resource Type: Conference presentation