- Title
- A new dominant logic for marketing: a renewed framework for service provision
- Creators
- SV HallidayL Little
- Conference
- 9th International Research Seminar in Service Management (LaLonde, institut d’administration des enterprises, université Paul Cézanne, Aix-en-Provence, France)
- Date submitted
- 16/05/2017
- Identifiers
- 99516299402346
- Academic Unit
- University of Surrey
- Resource Type
- Conference presentation
Conference presentation
A new dominant logic for marketing: a renewed framework for service provision
9th International Research Seminar in Service Management (LaLonde, institut d’administration des enterprises, université Paul Cézanne, Aix-en-Provence, France)
16/05/2017
Metrics
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