- Title
- A motivational segmentation of youth entertainment-seekers: implications for shopping centre marketing
- Creators
- K SitB MerrileesD GraceT Hill
- Conference
- Proceedings of World Marketing Congress (Perth, 11/06/2003 - 14/06/2003)
- Date submitted
- 16/05/2017
- Identifiers
- 99516615902346
- Academic Unit
- University of Surrey
- Resource Type
- Conference presentation
Conference presentation
A motivational segmentation of youth entertainment-seekers: implications for shopping centre marketing
Proceedings of World Marketing Congress (Perth, 11/06/2003 - 14/06/2003)
16/05/2017
Metrics
19 Record Views